As a Negotiation Skills Keynote Speaker in my keynote and break-out session talks for Pharma Companies on sales and negotiation skills, I ask the question: is negotiation really selling or is selling really negotiation? Whether we are selling or negotiating, we know that listening skills are crucial, but are there other things the two have in common? Sales & Negotiation Skills In a recent article for the Harvard Law...
As a pharma sales speaker who specializes in negotiation, I know it has never been more important to view each pharma sale as a negotiation. As the dust settled on 2020, we learned that despite many approvals and innovative therapies, numerous drugs failed to achieve sales projections. In addition, healthcare facilities across North America had no choice but to reduce staff and as a result, were not receptive to...